August was a particularly important month for Lucent Life in Brazil.
We took part in two major trade exhibitions — ABUP SHOW 2026 in São Paulo and MovelSul Brasil 2026 in Rio Grande do Sul. Although the two exhibitions had different focuses, both gave us valuable opportunities to meet local buyers, designers, and industry professionals, while introducing a wider view of what Lucent Life can bring to the Brazilian market.
More importantly, the response we received on site gave us greater confidence in the next stage of our development in Brazil.
A Strong Start at ABUP SHOW: Casa Verve New Collection Draws Attention
At ABUP SHOW 2026, our main focus was Casa Verve, our small appliance collection designed around modern, practical everyday living.
The new collection quickly became one of the highlights of our booth. Throughout the exhibition, we welcomed a steady flow of visitors interested in the products, with many professional buyers asking about the collection, product details, availability, and the next steps for entering the Brazilian market.
The level of interest also brought our localization plans into sharper focus.
We have already started the INMETRO certification process for the relevant Casa Verve products, preparing for their official market launch in Brazil, which is planned for December 2026.
For us, this is an important step. It means the collection is moving beyond simply being introduced to the market and toward becoming commercially available to Brazilian consumers.
While Casa Verve was the main focus of our ABUP presentation, Smart Storage also attracted attention from visitors, with several storage products receiving inquiries and generating order discussions during the exhibition.
The feedback across both categories reinforced one thing: Brazilian customers are looking for products that combine practical functionality with a clean, contemporary look — something that sits naturally within everyday life.
A New Highlight at MovelSul Brasil: Flex Solutions & LED Take Center Stage
Just a few days later, we arrived at MovelSul Brasil 2026 with a different focus.
For the first time, we presented our Flex Solutions and LED collections to the Brazilian market, and the response was immediate.
The two product lines stood out at the exhibition and attracted strong attention from professional buyers, interior designers, architects, and other project-focused customers.
Visitors were particularly interested in the flexibility, practicality, and design possibilities of these solutions. Instead of being viewed simply as individual products, they sparked conversations around how they could be integrated into different living and commercial spaces.
The positive feedback from designers and architecture-related buyers was especially encouraging.
It showed us that there is strong potential for solutions that bring together function, adaptability, and contemporary design — especially when they can be easily incorporated into real projects and everyday environments.
Of course, MovelSul was not only about Flex Solutions and LED. We also presented selected Casa Verve and Smart Storage products, which continued to generate inquiries and conversations with buyers throughout the exhibition.
Two Exhibitions, One Clear Direction
ABUP SHOW and MovelSul Brasil brought together different types of customers and different product focuses, but the message we received from both exhibitions was remarkably consistent.
There is strong interest in products that are practical, well-designed, adaptable, and made for real everyday needs.
From compact kitchen appliances to smarter storage solutions, from flexible organization systems to integrated LED applications, our collections are designed with the same idea in mind: good design should make everyday life easier.
The conversations we had in Brazil went far beyond product introductions. They helped us better understand local expectations, discover new market opportunities, and identify where our collections can create the most value.
For Lucent Life, that is perhaps the most meaningful result of an exhibition.
Looking Ahead
With the successful completion of these two August exhibitions, our work in Brazil continues.
For Casa Verve, the next key milestone is the ongoing INMETRO certification process and the planned December 2026 market launch.
At the same time, the strong response to Flex Solutions, LED, and Smart Storage has opened up further conversations with buyers and industry professionals, creating new possibilities for future cooperation.
Two exhibitions may only be a beginning, but they have given us plenty of reasons to look forward to what comes next.
Brazil, we’ll see you again soon.
